Subtle Subversion


Founded in New York in 2013, Suigeneric New York aims to provide a fresh perspective by creating sui generis, 'one-of-a-kind' in latin, interpretations of generic objects.

Suigeneric’s design approach starts with breaking down the projects it takes on to the very essence and building them back up with independent viewpoints. 

Directional graphic patterns, inventive use of premium materials, and expert craftsmanship are the pillars of Suigeneric philosophy. 

Suigeneric New York has been featured in GQ, Esquire, Complex, Hypebeast and more and has collaborated with Bedwin & The Heartbreakers Tokyo, Eminem, Cuisse De Grenouille Paris, and Crown & Buckle