Who We Are

be original,  be "suigeneric"


Founded in New York in 2013, Suigeneric New York aims to provide a fresh perspective by creating sui generis, 'one-of-a-kind' in latin, interpretations of generic objects.
Directional graphic patterns, inventive use of premium materialsexpert craftsmanship and celebration of originality are the pillars of Suigeneric philosophy.
Our signature waxed cotton watchstraps are carefully hand waxed and our collaborations with venerable watchmakers Speake-Marin and Maurice Lacroix serve as a testament to our exceptional quality.
Suigeneric has been featured in GQ, Esquire, Complex, Hypebeast and more and has collaborated with Speake-Marin Watches, Bedwin & The Heartbreakers Tokyo, Eminem, Cuisse De Grenouille Paris, and Crown & Buckle